In doing so Justin surpassed the previous VEVO record held by One Direction's "Live While We 're Young," which claimed 8.24 million views within its first day. The video racked up a huge 10.6 million views in its first 24 hours of being online. Bieber wrote the video's storyline himself and co-directed the video itself with Jon Chu. It was then illegally uploaded by an anonymous blogger.
It opens by stating that in October 2012, 3 hours of personal footage was stolen from Justin. The video premiered on Vevo on October 12, 2012. Minaj makes an appearance during her verse in the song standing in the water, rapping alongside Bieber.
The video features Bieber at a party with most scenes taking place at a swimming pool at Raging Waters in San Dimas, California. But I was never really a huge fan of that song. And it was music that was popular at that time, as well. But I understood what it was at the time. I never really liked “Beauty and a Beat”. Nicki Minaj) (Justin Bieber) no Cifra Club. "Nicki was getting on another one of our records, and then we did 'Beauty and the Beat,' and she heard it, and she was like, 'I want to get on that.' And, actually, we were gonna put Usher on it at first, but then we heard Nicki's verse, and we were like, 'Damn.' " Trivia “ Aprenda a tocar a cifra de Beauty And a Beat (feat. 'Nicki was getting on another one of our records, and then we did Beauty and the Beat, and she heard it, and she was like, I want to get on that,' he said. Scoote Braun told MTV News how the collaboration with Nicki Minaj came together. Justins manager, Scooter Braun told MTV News that Minaj was not their initial choice for this song. The A&R wanted Justin on it so Zedd sent the song to Max Martin and then he wrote the vocals to it. Zedd had Justin Bieber's A&R in the studio and showed this track he wrote.